- Hi, I’m Adrián
Making pixels behave and users smile.
UX/UI & Visual Designer shaping digital products across Mexico and USA.
Origin story
A journey through interfaces
Hey! I’m Adrián — a UX/UI & Product Designer from Tijuana, Mexico. Living on the border has shaped me with a binational perspective, allowing me to collaborate on projects in both Mexico and the U.S. over the past 10+ years.
Started in visual and brand design, later moving into UX/UI and product design, where I’ve contributed to launches, design systems, and cross-functional teamwork. My experience across industries helps me adapt quickly while bringing structure, creativity, and user focus to every project.
Recently, I’ve been exploring how AI can support the design process, making workflows more efficient and unlocking new creative possibilities.
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Years of Experience
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Projects Delivered
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Years of Leadership
Main tools:
Figma
WordPress
Photoshop
Illustrator
Jira
ChatGPT
For more details on my experience and skills, check out my resume
Work
Here’s a look at the projects I’ve been part of—ranging from digital products and WordPress websites to branding and visual design.
Each project reflects my goal of creating experiences that not only look good but also work smoothly, adapt to user needs, and deliver real business value.
Ralph Lauren Middle East
Website Redesign
Redesigned Ralph Lauren’s e-commerce site for the Middle East, creating 80+ desktop and mobile pages adapted to Arabic right-to-left standards. Delivered a modern, elegant experience that balanced brand heritage with usability.
Empire Aesthetics
Web Design
Redesigned Ralph Lauren’s e-commerce site for the Middle East, creating 80+ desktop and mobile pages adapted to Arabic right-to-left standards. Delivered a modern, elegant experience that balanced brand heritage with usability.
AP Transport Group
Web Design
Designed and developed a responsive WordPress website for AP Transport Group, focusing on a professional look, SEO optimization, and easy client contact. The site highlights logistics services while building trust and improving brand visibility.
Ibiza Living
Web Design
Ibiza Living is a real estate project in Tijuana. I designed and developed their website in WordPress with a clean, modern UI and a focus on SEO and lead generation.
Moderate Majority
Brand Identity
Visual identity for Moderate Majority, an independent fundraiser focused on preventing veteran homelessness.
Brand Marks Collection
Logotype Design
A collection of logos created for businesses across Mexico and the U.S., spanning industries from finance and real estate to food, wellness, and technology.
Invictus Advisors
Brand Identity Redesign
Redesigned the visual identity of a San Diego–based accounting firm, creating a more approachable and relatable brand storytelling to connect with small business clients.
Contributing to the evolution of Mexico’s leading sports betting platform
UI/UX Design
As a UI Lead Designer, I’ve driven UI/UX initiatives over the past few years, including two major redesigns of their flagship sports betting app.
While NDA restrictions prevent me from sharing the final product, this experience has strengthened my expertise in product design, team leadership, collaboration, and large-scale app redesigns.
What I Do
I combine visual design, product thinking, and team collaboration to craft experiences that are clear, functional, and user-centered.
UX/UI & Product Design
Designing intuitive interfaces, user flows, and scalable design systems that align with business goals.
Web Design with WordPress
Building responsive, SEO-ready websites tailored to industries from real estate to finance.
Project & Team Coordination
Supporting cross-functional teams through task planning, feedback cycles, and design delivery. Helping projects move forward with structure and intention.