Ralph Lauren Middle East
Website Redesign
Through the digital marketing agency LiveArea, I worked on the redesign of Ralph Lauren’s e-commerce website for the Middle East.
The focus was on delivering a visually consistent experience across 80+ pages (desktop and mobile), while ensuring proper adaptation to Arabic right-to-left standards.
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Client
Ralph Lauren
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Role
UI Designer
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Tools
Figma, Photoshop, Sketch
The challenge
The project required maintaining Ralph Lauren’s brand heritage and premium visual identity, while adapting the entire website to an RTL layout. This meant rethinking visual hierarchy, navigation, and responsiveness to ensure a seamless user experience for Arabic-speaking customers.
My Process
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Designed clean, responsive layouts aligned with Ralph Lauren’s global design system.
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Adapted navigation menus, product grids, and content blocks to work with RTL standards.
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Created consistent visual assets that preserved the brand’s luxury aesthetic.
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Collaborated with developers and product managers to ensure accuracy in the multilingual and multi-regional rollout.
Outcome
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80+ pages designed for desktop and mobile with full RTL adaptation.
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A visually elegant and functional website aligned with Ralph Lauren’s global standards.
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Enhanced usability and accessibility for Middle East customers.
This project strengthened my skills in internationalization (i18n) design, particularly adapting layouts for RTL languages, while balancing brand consistency and usability. It also highlighted the importance of cross-team collaboration in large-scale e-commerce projects.
