Moderate Majority

Visual identity for Moderate Majority, an independent fundraiser focused on preventing veteran homelessness. Unlike traditional organizations, it does not rely on grants, government, or corporate funding—its work is powered entirely by individual donations.

The brand identity reflects this mission through cloth-like shapes, symbolizing shelter and protection. The curved, organic forms emphasize the human connection between donors and veterans, while the red, white, and blue palette evokes a waving U.S. flag, highlighting the patriotic spirit behind the cause.