Task
Developed through the marketing agency LiveArea, Ralph Lauren’s Middle East website design included over 80 responsive pages, modernizing their online presence while preserving brand heritage and adapting to Arabic standards.
Design
UI Design
Tools
Figma
Role
Visual Designer
About the project
Ralph Lauren’s Middle East website design modernizes their online presence, preserving heritage and adapting to Arabic standards with responsive pages for mobile and desktop.
The task was to modernize Ralph Lauren’s online presence for the Middle Eastern market while maintaining the brand’s iconic heritage and legacy. The project required designing a localized version of their website that aligned with Arabic cultural and linguistic standards, enhancing usability and engagement.
Challenges
- Adapting to the Arabic script, which reads from right to left (RTL).
- Understanding user behavior and content consumption patterns unique to the Middle Eastern audience.
- Managing the design of over 80 pages optimized for both mobile and desktop.
Deliverables
- A fully responsive website tailored to the Arabic standard.
- Retained Ralph Lauren’s visual identity while catering to local user expectations.
- Designed seamless navigation and clear content layouts in RTL format.
Impact
The localized design improved brand presence in the Middle East, ensuring cultural relevance while preserving the brand’s global identity.
The localized design improved brand presence in the Middle East, ensuring cultural relevance while preserving the brand’s global identity.