Task
Redesigning the Caliente Sports app to enhance user experience and maintain its competitive edge in Mexico’s sports betting market.
Design
UI/UX
Tools
Figma
Adobe Xd
Role
UI Lead Designer
About the project
A collaborative approach to redesigning the Caliente Sports app, focusing on user research, competitor analysis, and alignment with business goals to enhance the user experience.
The objective was to propose a redesign for the Caliente Sports app, aiming to create a cleaner, more updated version to ensure the platform remains a leader in the Mexican sports betting market. The redesign sought to address user needs, modernize the user interface, and stay ahead of increasing competition.
Process
- Conducted user surveys and national/international competitor analysis.
- Collaborated with IT, Customer Service, and Stakeholders to ensure alignment with business goals and user-centric improvements.
- Used Scrum methodology to break down the project into manageable sprints, allowing for iterative development and feedback.
